PDF Ebook Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, by Will Leach
PDF Ebook Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, by Will Leach
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Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, by Will Leach
PDF Ebook Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, by Will Leach
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Review
"For the first time, decades of behavioral and psychological decision-making theories are illuminated and come to life in a practical, approachable application guide. Will's deep expertise and years of experience testing, succeeding, failing and learning comes together in an easy to read, practical guide. You will finish this book completely re-thinking your research, marketing and go-to-market approaches. Only history will tell, but this book could quite likely start a new era in marketing. This is a must-read for any consumer centric business leader, including GM's, Marketers, Researchers, Finance and Strategy leaders."Â --Pam Forbus, Senior VP, Insights, Data and Analytics, The Walt Disney Studios"Will Leach has done a great job with his first book, Marketing to Mindstates. He's taken what could be a complex topic and really simplified it into an easy-to-read and understandable format. Additionally, he gives great examples of how you can apply his process to your own brands that are very actionable. Definitely worth the read." --Regan Ebert, Senior Vice President of Marketing, Dr Pepper Snapple Group"Marketing to Mindstates is an amazing secret weapon for any marketer or business leader looking to understand their consumers better or gain an edge in driving actionable insights to transform their strategy. Will has such a gift for taking supercomplex theory and his years of experience and breaking it down into accessible concepts that made it simple to understand and implement in my own business. Highly recommended!" --Michael Messersmith, General Manager, Oatly"Will Leach is a passionate man, a deep thinker, and has a mind that constantly moves at 100 mph. All of this is present in his book, Marketing to Mindstates. Yet, what really comes through is the clarity with which he talks about the behavioral sciences in the context of everyday marketing and how all of us can apply his model in both marketing and research. The book is full of fascinating examples, clear ideas for implementation, and yes, passion for the subject matter. Every marketer and researcher should have this on their bedside table." --Simon Chadwick, Managing Partner, Cambiar Consulting"This book is really engaging and relatable, especially to those of us who have worked in consumer/shopper insights. As a fellow student of behavioral science, I know this stuff can be overwhelming and a challenge to make sense of. Will has done an impressive job of making sense of behavioral design and saving the rest of us from having to go through the effort to get there on our own." --Phil McGee, President, Decision Breakers, and Host of Shoppernomics Podcast"I highly recommend Marketing to Mindstates to anybody who wants to apply behavioral science to improve their marketing. Not only is Marketing to Mindstates a thorough science-based book, but Leach's Mindstate Activation Model is communicated in a clear, approachable way, making these concepts very actionable for anybody to use. If the goal of the book is to be a 'practical guide' to applying behavior design to research and marketing, that goal has been reached."--Eric Singler, Global CEO, BVA Nudge Unit"I was on the train and decided to read a few pages of the book to get an idea of what it was all about. And then I couldn't stop reading it and taking all kinds of notes! The book did an awesome job of connecting some dots for me and suggested some great refinements for helping clients apply insights. So, yeah, I loved it." --Doug Grant, Managing Director, Inqui Research"An interesting, engaging, and accessible resource for designers and marketing researchers." --Nick Kolenda, Author of Methods of Persuasion
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Product details
Paperback: 256 pages
Publisher: Lioncrest Publishing (October 9, 2018)
Language: English
ISBN-10: 1544512406
ISBN-13: 978-1544512402
Product Dimensions:
5.5 x 0.6 x 8.5 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
37 customer reviews
Amazon Best Sellers Rank:
#53,927 in Books (See Top 100 in Books)
I wanted more concrete action items out of this book. It's mostly a high level explanation (that smart marketers have already figured out) with few nitty gritty details. A good chunk of content is on the author's website but you have to give up an email to get it, which is the kind of bait and switch seasoned marketers associate with spammy business practices. Just use a FB pixel and retarget...it's more polite.
For someone like myself that is not in the behavior research field, this book was a great introduction. Kept my attention throughout with relatable stories and easy to understand concepts of how behavioral research is utilized for marketing across many platforms. Great read.
Over my career I've ready many business books - and I can say that this is one of the best! It is very easy to read - informative and entertaining - while providing useful insights into marketing and market research. It gives you a new perspective - Will has developed a revolutionary approach to market research that provides real insight into peoples' behaviors. Unlike many business books, Will has made this easy to read and understand - and keeps it interesting. Can't recommend this enough for anyone in Marketing or Research!
Will Leach has done a great job in making behavioral research understandable. As a retired Fire Chief I can attest that this book can help leaders in all fields on getting an inside look into human behavior. This is by far one of the best business books that I have come across. I highly recommend Mr. Leach's book. You won't be disappointed.
Every once in a while you come across a business book that you can immediately put into action for your brand and with your team. This is one of them!!! I have so many sections highlighted, pages flagged and post it notes with thoughts jotted down as I read the pages. Very engaging content, easy to understand insights and constructs you can use right now. Thank you!!!
Will has addressed the biggest problem in marketing - the fact that people make decisions at an emotional, rather than totally rational, level. This is a MUST read for anyone who has a product, a service - or even just a message - and has been wondering how to get the consumer to actually REACT to the offer. I work in energy consulting, which seems like a very rational field - but even engineering decision makers are people. I will be applying Will's thinking to my marketing immediately.
For the first time, decades of behavioral and psychological decision-making theories are illuminated and come to life in a practical, approachable application guide. Will’s deep expertise and years of experience testing, succeeding, failing and learning comes together in an easy to read, practical guide. You will finish this book completely re-thinking your research, marketing and go-to-market approaches. Only history will tell, but this book could quite likely start a new era in marketing. This is a must-read for any consumer centric business leader, including GM’s, Marketers, Researchers, Finance and Strategy leaders. Bravo Will!
Absolutely terrific read. This is a refreshing change from many business books, which are sometimes pedantic and hard to read. Will's book is easy to read, includes great stories and examples, and it tells me exactly how to apply it to my business. It's also just a great read in general....whether you use it for business or to just understand the world from a new psychological angle. You won't be disappointed.
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